The Toy Association details ‘The New Toy Building’ in LA

The Toy Association has detailed ‘The Toy Building’ – new long-term showroom space at 101 Continental Blvd in El Segundo, LA.

Spanning 65 showrooms across four renovated floors, the ‘move-in’ date is scheduled for August 1st, 2025.

“Designed by toy people, for toy people, ‘The New Toy Building’ delivers on strategic location, convenience, competitive rates, premium amenities and state-of-the-art facilities – all backed by the strength of The Toy Association team and resources to help companies achieve results and grow their businesses in 2025 and beyond,” said Greg Ahearn, President & CEO of The Toy Association.

“In the spirit of New York City’s original Toy Building, this newly created space in El Segundo will support productive business meetings and ‘casual collisions’ in common areas to foster networking and creative collaboration.

“This goes beyond providing premium showroom space – we are designing an experience that is conducive to getting business done, and having fun doing it. That’s what makes this industry great.”

Additionally, dates for the LA Fall Preview have been set for September 8th to 19th, 2025. Additional information about the market weeks and associated events will be announced in the coming months.

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