The Toy Association forms new Creative Factor Advisory Board to help “foster growth within the global toy designer community”

As part of its ongoing commitment to support and foster growth within the global toy inventor and designer community, The Toy Association has formed a new Creative Factor Advisory Board made up of innovators and experts across a range of creative fields. 

The advisory board will be tasked with growing The Toy Association’s educational programming, events, and resources for toy inventors, designers, and entrepreneurs, starting with the “Creative Factor” educational sessions that are held annually at the North American International Toy Fair in New York City.

Now entering its 16^th year, Creative Factor was co-founded by Brett Klisch, creative director at Peru Meridian Studios, who led the program over the years and continues to develop inspiring educational and experiential content for attendees.

At Toy Fair 2019, Creative Factor will have an even more visible presence and feature an expanded line-up of content presented by experts across a wide range of disciplines.

“Creative professionals are the lifeblood of the toy community, and as such, we are proud to announce the formation of this advisory board as we evolve and grow our offerings to all facets of the creative community,” said Marian Bossard, executive vice president of global market events at The Toy Association.

“With the expansion of the Creative Factor brand, our goal is to provide inventors, designers, and entrepreneurs with the tools they need to succeed in a very competitive and fast-paced landscape.”

The advisory board is made up of the following individuals:

• Brett Klisch, co-founder of Creative Factor and creative director at Peru Meridian Studios, a design and manufacturing firm that works with independent designers and startups as well as some of the biggest companies in the toy industry.
• Robin Raskin, founder of Living in Digital Times, a team of technophiles who bring together top experts and the latest innovations to look at the intersection of lifestyle and technology at conferences and events.
• Warren Tuttle, president of the United Inventors Association Board of Directors, a national nonprofit organization dedicated to inventor education, marketplace access, and advocacy.
• Billy Langsworthy, co-founder of Mojo Nation in the UK, which supports and celebrates the work done by the toy inventor and designer community.
• Matt Nuccio, owner of Design Edge, a toy and game development, marketing, manufacturing, inventing, and consulting agency.

More information about Creative Factor’s new programming and events will be shared in the coming months.

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.