Toy Retailers Association details DreamToys list of top toys for Christmas 2023

The Toy Retailers Association has debuted its DreamToys list of the top 20 toys for Christmas.

The list was selected by an independent panel of toy retailers and toy experts from small independents to large national chains, based on:

• The value they bring to playtime
• The play patterns they inspire
• The emerging trends they represent

“The panel’s decision to increase the DreamToys top list to 20 toys is in recognition of the fantastic range of products currently available in the market,” said Paul Reader, chair of the DreamToys selection committee.

“From the year’s biggest blockbusters, tech inspired crossovers and toys that promote sensory exploration through to products that create curiosity and anticipation, this year’s list is a representation of what the UK toy industry has to offer.”

The DreamToys list of 20 is as follows:

• arbie Pop Reveal (Mattel)
• Beast Lab (Moose Toys)
• Bitzee (Spin Master)
• Cookeez Makery (Moose Toys)
• Fingerlings Monkey (Character Options)
• Fluffie Stuffiez (MGA Entertainment)
• LEGO Harry Potter Hogwarts Castle & Grounds (LEGO)
• Hot Wheels City Ultimate Hauler (Mattel)
• L.O.L. Surprise! Magic Flyers (MGA Entertainment)
• My Puppy’s Home (Moose Toys)
• Miniverse – Make It Mini Kitchen (MGA Entertainment)
• Dog-E (Character Options)
• PAW Patrol Mighty Movie – Skye Deluxe Vehicle (Spin Master)
• Pictionary vs AI (Mattel)
• Pokémon 151 Elite Trainer (Asmodee)
• Squishmallows 7.5″ (Jazwares)
• LEGO Star Wars Ahsoka Starship (LEGO)
• Super Mario Movie 7″ Feature Bowser Figure (Jakks Pacific)
• Teenage Mutant Ninja Turtles Movie Pizza Fire Van (Character Options)
• Twister Air (Hasbro)

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.