Toy Retailers Association unveils DreamToys 2019 list

The Toy Retailers Association has debuted its DreamToys list of the ‘top 12 toys for Christmas 2019’.

Selected by a panel of retailers and industry experts, the complete Top 12 list is

· Barbie Dreamplane Playset – Mattel
· Blume Dolls – Skyrocket
· Frozen 2 ‘Into the Unknown’ Elsa Doll – Jakks Pacific
· LEGO Harry Potter Knight Bus – LEGO
· L.O.L. Surprise! 2-in-1 Glamper – MGA Entertainment
· Nerf Elite Fortnite SP-L – Hasbro
· Owleez – Spin Master
· PAW Patrol Mighty Pups Super PAWs Mighty Jet Command Centre – Spin Master
· Peppa Pig Peppa’s Stage Playset – Character Options
· Rizmo – TOMY
· Ryan’s World Super Surprise Safe – Flair
· Toy Story 4 True Talkers – Mattel

“This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said Gary Grant, chair of the DreamToys selection committee.

“These toys will top the Christmas wish lists and with two-thirds of the toys on the list priced under £50, it’s also a list suitable to a range of family budgets.”

Frederique Tutt, global analyst for The NPD Group’s toy division, added: “Christmas is worth £1 billion to the UK toy industry, that’s 30% of annual revenue being generated in the last few weeks of the year.

“With Star Wars Episode 9 and Frozen 2 at the cinema and the DVD release of Toy Story 4 and Avengers Endgame, we expect more than £1 out of £10 to be spent on film-related toys. These mega-movies will give a real boost to toy sales before the end of 2019.”

——-
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.