ToyAid raises over £140k for Global’s Make Some Noise charity

ToyAid, the charitable initiative set up by KidsKnowBest’s Joel Silverman and Wow! Stuff’s Richard North, has raised £143,075 as part of Global’s Make Some Noise – the registered charity of Global Media Group.

Companies pledged support to ToyAid via sales of ‘ToyAid-able’ toys, video games and entertainment products as well as licensing fees and business services.

“There are so many individual thank yous that myself and Richard wish to make; hopefully in person in the not too distant future!” said Silverman.

“A special thanks must go to Ian Downes, Tracey Richardson and Norton PR who all stepped up to show their support from the outset, but of course the biggest thank you goes to every single company that has donated money and products to this amazing cause; in no particular order: Smyths Toys Superstore, SEGA, Playmobil, TOMY, Spin Master, ViacomCBS, Ravensburger, Golden Bear, EPOCH, Rubies, Plum Products, Rubik’s, Interplay, KidKreations,  Canal Toys, WickedVision, Topps, Winning Moves, Big Potato Games, Retail Monster, Dr Zigs and Products of Change.

“Now ToyAid is complete, I really hope everyone has positive times ahead and the toy industry as a whole is remembered for the support they gave in a time of need for many families. I never in my wildest dreams thought this would reach £10,000 so to raise over £140,000 is just fantastic.”

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.