Toys and collectibles on the way for cult YouTube series Don’t Hug Me I’m Scared

Blink Industries has hired Striker Entertainment to handle worldwide merchandising and licensing for their hit YouTube show, Don’t Hug Me I’m Scared.

Striker Entertainment will oversee multiple categories for the show, which is also now in production as a series for Channel 4. Categories of interest include toys, collectibles, lifestyle products, publishing and gaming.

The show, created by Becky Sloan, Joe Pelling, and Baker Terry, has been described as ‘a mixed-media trip that moves from kids-show pastiche to fever-dream horror in the blink of an eye.’

“The moment I was introduced to Don’t Hug Me I’m Scared, represented by Julie Kane-Ritsch of the Gotham Group I was hooked, hooked and perplexed, and much in need a warm embrace” said Russell Binder, President of Striker Entertainment.

“Blink Industries lures the viewer in with intricately detailed costumes, unique but familiar character design, catchy yet haunting original songs, and handmade set pieces, and then pivots into what I can only describe as pre-school meets Pink Floyd, it’s completely unique, resonant, and translates naturally into consumer products.  I’ve literally never seen anything quite like it… well me, and 250 million other YouTube views that is.”

Baker Terry, Co-Creator of Don’t Hug Me I’m Scared said “This show and these characters mean the world to us and we are very excited by the prospect of sharing them with an even wider audience. Also, they have taken so very much from us it’s about f**king time they gave something back.”

Tom Stuart, Executive Producer at Blink Industries, added: “We hope to bring the weird, strange world of DHMIS to the incredible fans of the show, with a range of merchandise that captures the uncompromising, surprising, and satirical comedy of Becky, Jo and Baker’s vision. We are unreasonably excited to be working with Striker.  With their vast experience and bespoke attitude, we believe they’re the perfect partners for DHMIS.”

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