Celebrating the creativity of the toy, game & designer community
UK version of The Toy Box, a Dragons’ Den-style show for toy designers, in the works
Posted on 13th April 2017By Billy Langsworthy
Electus International has signed a deal to launch a UK version of Mattel Creation’s The Toy Box.
Hosted by Modern Family’s Eric Stonestreet, the US version of The Toy Box sees designers and their creations put through a series of trials and tests before facing a panel of toy-loving kids. The winner of the competition will see their concept developed by Mattel.
TV production company Znak & Co is on board to develop and sell the format in the UK.
“The excitement around The Toy Box is exploding,” said John Pollak, the president of Electus International.
“With the support of world-renowned toy brand Mattel, we’ve already closed format deals in Italy and Spain with more closing in the coming weeks and we look forward to working with Znak & Co to bring the show to the UK.”
“This is an important early deal in what we are sure will be a fast-growing licensing campaign as Tara Duncan continues to engage more and more children all over the world,” said Laurent Taieb, Head of Licensing for Princess Sam’s consumer products division.