Posted on 13th April 2017
By Billy Langsworthy
![The Toy Box](https://mojo-nation.com/wp-content/uploads/2017/03/The-Toy-Box-new-750x400.jpg)
Electus International has signed a deal to launch a UK version of Mattel Creation’s The Toy Box.
Hosted by Modern Family’s Eric Stonestreet, the US version of The Toy Box sees designers and their creations put through a series of trials and tests before facing a panel of toy-loving kids. The winner of the competition will see their concept developed by Mattel.
TV production company Znak & Co is on board to develop and sell the format in the UK.
“The excitement around The Toy Box is exploding,” said John Pollak, the president of Electus International.
“With the support of world-renowned toy brand Mattel, we’ve already closed format deals in Italy and Spain with more closing in the coming weeks and we look forward to working with Znak & Co to bring the show to the UK.”
Save
Save
Save
More Recent News
The four new sets include the LEGO Fortnite Durrr Burger, LEGO Fortnite Supply Llama, LEGO Fortnite Peely Bone and the LEGO Fortnite Battle Bus.
“I admire John’s career focus on fostering community,” said Hasbro CEO Chris Cocks.
“We recognise that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls.
“We are drawn to creators who are pushing the boundaries of innovation to partner with on new, game-changing toy brands,” said Paul Solomon, CEO, Moose Toys.
Napa Valley Toys’ Sally Connolly talks us through the origins of NightBuddies – and her hopes for the future.
Aimed at the industry’s community of designers, inventors and IR execs, the Mojo Nation Magazine will boast design deep dives, in-depth interviews, opinion pieces and features.