Comedy duo Rhett & Link are set to co-develop games for Hasbro as part of a new partnership.
The deal will also see Rhett & Link create content to launch Hasbro’s new games on the duo’s daily episodic YouTube series, Good Mythical Morning.
“We want everything we do to be original, innovative, and, of course, a lot of fun,” said Link of Rhett & Link.
Rhett added: “And that’s why we are beyond excited to collaborate with Hasbro. This is not a game to us – well, actually it’s exactly that. Several games, in fact.”
The award-winning comedy duo have more than 21 million subscribers and have amassed more than 5 billion views on their videos since debuting on YouTube in 2006.