Visit Mojo Nation at London Toy Fair this month

“We are honoured to work with Hasbro to reimagine this legendary brand for a new generation of children, as well as long time kidult fans and collectors,” said Dan Westcott, Senior Vice President of Marketing at Basic Fun!

“We are excited to expand our partnership with TV Tokyo to bring the global hit series Bluey into more Japanese homes – and to work alongside our dedicated agency Phoenixx Inc. to introduce more consumer products locally,” said Sophia Spinelli, VP Brands & Marketing at BBC Studios Asia.

“Our new Luxe Life line is a game-changer,” said Jeffrey Fisher, President of Fashion Angels.

“It’s the Play-Doh brand’s mission to elevate the value of imagination, and fashion is a natural manifestation of that creativity and self-expression,” said Tim Kilpin, President, Toys, Games, Licensing & Entertainment for Hasbro, Inc.

“We’ve once again identified the next big property and it’s an incredible honour to partner with an animation studio that boasts thinkers as innovative as we are,” said Paul Solomon, CEO of Moose Toys.

The multi-level Supermarket Playset spans three stories and four play areas.