Visitor registration for Toy Fair 2025 now open

Visitor registration is now open for Toy Fair 2025, the UK’s largest trade show dedicated to toys, games and hobbies.

The three-day showcase will be held from January 21st to 23rd 2025 at Olympia Events in London, spanning both the lower and upper levels of the Grand and National Halls – as well as a section of the Upper West Hall.

Toy Fair 2025 will host more than 250 exhibiting companies, with those returning to the event including Jazwares, Playmobil, Vtech/Leapfrog, One for Fun, Cheatwell Games, Clementoni UK, COBI Toys Ltd, Craft Buddy, Puckator Ltd and Skillmatics – as well as many first timers!

The show’s Greenhouse area has been rebranded as the Gold Zone and is located in the Grand Hall. This area will highlight smaller and start-up companies, many of which are exhibiting for the first time. Gold Zone exhibitors include IGLOO, Creative Scavenger, Max and Ivy and Little Pledgers.

To register for Toy Fair 2025, head to: https://toyfair2025.eventreference.com/register.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.