Posted on 27th April 2017
By Billy Langsworthy

Vivid’s entire R&D team is taking part in a Tough Mudder challenge to raise money for The Toy Trust.
The team, including Vivid chairman and co-founder Nick Austin, will be taking on a 19k run with over 20 obstacles to wade through, including ice baths, mud swamps, hanging off things, swinging to other things and climbing over high stuff. Oh, and there’s even a risk of getting electrocuted.
“Sure, let’s do it as a team, I said, and then just assumed it’d go away,” said R&D manager James Wing.
“But no. It’s happening. I’m taking part in a Tough Mudder with a load of other toy industry nutcases to raise money for the Toy Trust to fund playgrounds for children’s hospitals across the UK. Collectively we’re aiming to raise over £200,000 for this amazing cause.”
To support the cause, head to Wing’s MyDonate page here.
Save
More Recent News
The deal between All 4 Fun Toys and Barry & Jason Games and Entertainment was struck at New York Toy Fair.
“We’re thrilled with the success of this film, and we’re honoured to be launching its board game counterpart,” said Rob Trounce, Head of Marketing at Hachette Boardgames UK.
“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.
“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.
“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.
“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.