WATCH: K.I.D. Group’s Dan Klitsner talks Go! Go! Worms, Bop It and how you define success as a designer with University Games’ Bob Moog

“This year’s top toys list offers a huge variety of new products, ranging from toys inspired by the biggest TV and gaming franchises to bizarre – but crucially, fun – pooping animals,” said Argos’ Juliet Ward.

UK-based companies have the opportunity to collaborate not only with Brunel, but with the international community that makes up the Design Factory Global Network (DFGN).

Exhibitors will be required to keep a contact list for all customer appointments held at stand tables where masks are removed.

“We are now surveying an additional 21,000 children in both countries, providing all of this data to our clients in real-time with expert analysis from our growing team of researchers and analysts,” said Nick Richardson, CEO of The Insights People.

Cubed sees Rubik detail his journey to creating the iconic Cube, as well as covering the art of creativity, playfulness and invention.

“The global Hasbro team is executing our playbook amidst a dynamic and challenging environment,” said Brian Goldner, Hasbro’s chairman and chief executive officer.