WATCH: K.I.D. Group’s Dan Klitsner talks Go! Go! Worms, Bop It and how you define success as a designer with University Games’ Bob Moog

“Through enabling the next generation of talent to hone their skills and give them access to unrivalled industry experts, we aim to instil and heighten their creative passion,” said TLNT Holdings CEO Clare McKeeve.

Taking inspiration from both Frank Herbert’s book series and Warner Bros’ upcoming Dune film, Portal Games will launch a new trilogy of games, kicking off with Dune: House Secrets in Q4 2021.

“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves,” said Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.

“The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else,” said The NPD Group’s Juli Lennett.

“By introducing children to Dr. Maya Angelou’s courageous story and written works through doll play, our goal is to spark conversation and awareness with children and their families,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel.

Recycle to Read will engage consumers to recycle toys and reward participating schools and communities with books and reading resources to improve children’s literacy.