Watch: No Characters, No Vehicles, No Problem! Taking ‘Left-Field’ IP into Toys

 

How do IP owners and licensing agents take ‘left field’ brands into the world of toys and games? This session delves into some of the challenges involved and looks at the key to successfully giving these kinds of brands the toy treatment.

The session is chaired by Start Licensing’s Ian Downes and features Eric Karp (SVP of Global Brand Licensing at BuzzFeed), Stephanie Freeman (Chief Brand Officer at TSBA Group) and Lee Allentuck (Principal at RN Branding & Licensing).

 

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.