How do IP owners and licensing agents take ‘left field’ brands into the world of toys and games? This session delves into some of the challenges involved and looks at the key to successfully giving these kinds of brands the toy treatment.
The session is chaired by Start Licensing’s Ian Downes and features Eric Karp (SVP of Global Brand Licensing at BuzzFeed), Stephanie Freeman (Chief Brand Officer at TSBA Group) and Lee Allentuck (Principal at RN Branding & Licensing).
More Recent Play Creators Conference
This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.
Julia Posen – Development Director at Gamepath – tells us about the design process behind Monopoly Lifesized, a new live Monopoly gaming experience in the heart of London.
We speak with Seven Towns’ Elizabeth Moody, Thomas Moore and Jacques Priestner about the origins of Seven Towns and dive into the studio’s approach to invention.