How do IP owners and licensing agents take ‘left field’ brands into the world of toys and games? This session delves into some of the challenges involved and looks at the key to successfully giving these kinds of brands the toy treatment.
The session is chaired by Start Licensing’s Ian Downes and features Eric Karp (SVP of Global Brand Licensing at BuzzFeed), Stephanie Freeman (Chief Brand Officer at TSBA Group) and Lee Allentuck (Principal at RN Branding & Licensing).
More Recent Play Creators Conference
This panel, featuring well-known game designers Dan Klitsner of KID Group and Rob Daviau of Restoration Games, and Shail Mehta, CEO and Founder of The Last Gameboard, will discuss how they envision game design finally crossing the physical-digital divide to create enhanced gameplay and new experiences, and help grow a worldwide community of tabletop fans.
Can an inventors’ track-record be a key factor in buying decisions? Should there be more knowledge-sharing happening between these two areas of the industry? Are publishers doing enough to shine a light on their inventor items? All these questions, and more, are tackled in this Buyers & Inventors panel session.
As Identity Games prepares to launch its latest title – Nightmare Horror Adventures: Welcome to Crafton Manor – we ask, what does it take to create a genuinely scary board game?
How important is great artwork in selling toys and games? What’s the key to thriving as a freelance artist in the play space? Why does the romantic idea of ‘the starving artist’ do more harm than good? All this, and more, is covered in this Art of Play panel session.
How do you become a LEGO designer? What goes into turning classic TV shows like Seinfeld into a LEGO set? And what inspired LEGO Art range, the firm’s new line of sets that allow fans to create LEGO pop art masterpieces? All this and more is explored in this interview with Samuel Johnson, Design Manager at The LEGO Group and Creative Lead for LEGO Ideas and LEGO Art.