The Pokémon Company International has appointed Wicked Cool Toys as the master toy partner for Pokémon, starting from July 2018.
Wicked Cool Toys is now in the process of developing action figures, play sets, plush, role-play items and other toys based on the Pokémon animated series in worldwide markets, excluding regions in Asia where the brand is managed by The Pokémon Company.
“Pokémon is one of the most beloved entertainment properties in the world, and Wicked Cool Toys is thrilled to become part of that legacy,” said Michael Rinzler, co-president of Wicked Cool Toys.
Jeremy Padawer, co-president of Wicked Cool Toys, added: “We can’t wait to deliver innovative and fun toys that embody the joy of Pokémon to kids and the brand’s millions of passionate fans around the world.”
The Pokémon Company International has also become a strategic investor in Wicked Cool Toys and will have a seat on the toy company’s board of directors.
“Toys are a major part of Pokémon’s mission to bring the fun and joy of the brand to kids and fans around the world, and we’re excited to welcome Wicked Cool Toys to the Pokémon family as its master toy licensee,” said Colin Palmer, vice president of marketing and licensing at The Pokémon Company International.
“Wicked Cool Toys is a growing company, and we’re thrilled to build a strategic partnership with them through both collaboration and financial investment.”
TOMY will continue to be a key licensing partner for the Pokémon brand and will produce select items as well as products inspired by Pokémon video games.
The first wave of Pokémon toys from Wicked Cool Toys will land on shelves in autumn 2018.