Winnie the Pooh gets the LEGO treatment

LEGO is launching a Winnie the Pooh set thanks to a successful project pitched on LEGO Ideas – a platform that gives fan ideas the chance to become real sets.

Based on original designs by LEGO superfan Ben Alder, the set sees fans construct Pooh’s house beneath a large oak tree.

The house can be opened up to unveil a whole host of furniture and unique items, including the “Pooh-coo” Clock, a box of “Pooh sticks”, Tigger’s locket, and plenty of honey pots.

“I love Winnie the Pooh and remember my parents reading it to me as a child,” said Alder.

“I now read the same Winnie the Pooh stories to my children, so it is certainly something dear to my heart. I decided to make the set so that my children could bring to life our bedtime stories but never quite expected the positive reaction it has received.”

Federico Begher, VP of Global Marketing at The LEGO Group, added: “Winnie the Pooh is a 95-year-old story that is loved globally, so seeing Ben’s design sparked a lot of nostalgia for us all.

“Plus, his personal story about how he created the set for his family to play out the lovely Winnie the Pooh stories using LEGO bricks felt like a beautiful combination of family, LEGO bricks, and Winnie the Pooh that we wanted to share with others.

“We also had the rare treat of being able to create all new characters for this LEGO Ideas set. We simply had to see how the line-up of Pooh, Tigger, Rabbit and Piglet would look like in mini figure shape. As well as creating a brand-new Eeyore figure! The stories of the Hundred Acre Wood come to life with this set and there are plenty of intricate details for fans of both Disney and LEGO to discover.”

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.