Winnie the Pooh gets the LEGO treatment

LEGO is launching a Winnie the Pooh set thanks to a successful project pitched on LEGO Ideas – a platform that gives fan ideas the chance to become real sets.

Based on original designs by LEGO superfan Ben Alder, the set sees fans construct Pooh’s house beneath a large oak tree.

The house can be opened up to unveil a whole host of furniture and unique items, including the “Pooh-coo” Clock, a box of “Pooh sticks”, Tigger’s locket, and plenty of honey pots.

“I love Winnie the Pooh and remember my parents reading it to me as a child,” said Alder.

“I now read the same Winnie the Pooh stories to my children, so it is certainly something dear to my heart. I decided to make the set so that my children could bring to life our bedtime stories but never quite expected the positive reaction it has received.”

Federico Begher, VP of Global Marketing at The LEGO Group, added: “Winnie the Pooh is a 95-year-old story that is loved globally, so seeing Ben’s design sparked a lot of nostalgia for us all.

“Plus, his personal story about how he created the set for his family to play out the lovely Winnie the Pooh stories using LEGO bricks felt like a beautiful combination of family, LEGO bricks, and Winnie the Pooh that we wanted to share with others.

“We also had the rare treat of being able to create all new characters for this LEGO Ideas set. We simply had to see how the line-up of Pooh, Tigger, Rabbit and Piglet would look like in mini figure shape. As well as creating a brand-new Eeyore figure! The stories of the Hundred Acre Wood come to life with this set and there are plenty of intricate details for fans of both Disney and LEGO to discover.”

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