WIT president takes to Kickstarter with new party game, Mad Moves

Posted on 4th October 2017 By Billy Langsworthy

Brandberry founder and Women in Toys president Ashley Mady has launched a new party game, Mad Moves, on Kickstarter.

Her first Kickstarter campaign, Mad Moves sees players spin a spinner and draw a corresponding category card, which include different actions, animals and people. These are then used in charades style guessing games and dance battles, as players end up doing things spanning limb-ing like a zombie and twisting like a ninja.

The first person who guesses the category correctly wins the card, with the object to win the most category cards, and there are over 300 ‘Mad Moves’ to create.

“Like many young girls, I started dance classes at an early age and it continued as a large part of my life growing up,” said Mady.

“The idea that I could develop a game that gets people out of their chairs, moving and laughing is incredibly exciting.”

There’s also a Midnight Spinner, sold separately, that adds more adult content like booty dance, belly dance, break-dance, shimmy and dance battles.

The campaign is looking to raise $15,000 by November 2^nd. Check out the project here.

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.