“With Dog-E, we are reimagining robot dogs,” says WowWee

Posted on 4th January 2023 By Billy Langsworthy

WowWee has debuted Dog-E, its new app-connected robot dog, at CES 2023.

Dog-E boasts life-like movements, audio sensors to hear sounds, touch sensors on its head, nose and sides of its body, and a tail that displays icons and messages to communicate. Each Dog-E is unique to its owner thanks to over a million possible combinations of colourful lights, sounds and personality traits.

When consumers turn on Dog-E, the all-white pup comes to life through the minting process, which reveals its unique colours and characteristics. The Dog-E companion app allows multiple members of a family to mint and save their own individual profiles in a single Dog-E.

By using the app, consumers can also train Dog-E to learn their name, program movements based on how they want to play and teach it their favourite tricks.

“We are excited to announce the launch of MINTiD Dog-E, as we combine cool, cutting-edge tech with social relevance, revolutionising the toy category for robots once again,” said Sydney Wiseman, VP of Brand Development & Creative Strategy at WowWee.

“With Dog-E, we are reimagining robot dogs, thinking about the joy that a kid – or kidult! –will feel when one is ‘MINTiD’ just for them!”

Dog-E launches in the US and Canada this fall.

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