Posted on 28th June 2019
By Billy Langsworthy
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After the successful acquisition of Worlds Apart by Australian toy company Moose Toys, the former will now be known as Moose Toys Ltd UK.
“It’s been an incredibly smooth and positive marriage of two business cultures and values, already surpassing our initial ambitions,” said Neil Shinner, CEO for the UK.
“There’s more synergies than we initially anticipated, which means we can get on with investing further in developing our UK business through our new structure and maximising the global efficiencies. The pipeline of new brands and products destined for the UK for 2020 is significant and already we are preparing to maximise the local impact.
“I’m delighted to announce that we will be at the UK Toy fair in January next year to highlight our Autumn 2020 product launch plans with our retail partners.”
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“We’ve once again identified the next big property and it’s an incredible honour to partner with an animation studio that boasts thinkers as innovative as we are,” said Paul Solomon, CEO of Moose Toys.
The multi-level Supermarket Playset spans three stories and four play areas.
“WiT is entering a new era of strategic growth,” said Ehi Oviasu-Kahn, Chairwoman of the Board.
“This collaboration blends imagination, affordability, and innovation, creating a one-of-a-kind collectible experience for fans of all ages,” said Julian Jacob, CEO of Wyncor.
“Teddy Mountain continues to lead the way in delivering the ultimate Make-A-Bear experience,” said Hannah McFarlane, Licensing Manager at Aardman.
“We cannot wait to embark on this adventure with Netflix and deliver a treasure trove of awesome new toys full of Moose innovation to delight fans of the popular series,” said Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands at Moose Toys.