WowWee debuts toy range based on Baby Shark craze

“Becoming the exclusive category manager for such iconic works is an exciting milestone and a testament to 25 years of a successful relationship with Middle-earth Enterprises” said Thomas Koegler, CEO of Asmodee.

Paint Date is a portrait-painting game inspired by the popular TikTok trend.

Based on the popular comic-book series, the game is pitched as having the structure of a board game, but with a focus on storytelling.

“This collaboration is more than a product launch, it is a global design partnership,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

The crossover edition sees players race to identify matching CATAN symbols, including hexes and resource motifs.

Once built, LEGO fans can rotate the dials and crank to animate swimming fish, swaying coral, a crab emerging from an underwater cave and an opening treasure chest.