WowWee and LEGO triumph at 2020 Licensing International Excellence Awards

The winners of the 2020 Licensing International Excellence Awards have been announced at a virtual version of the event.

“This year marks the 35th anniversary of the International Licensing Awards, and while we had of course looked forward to celebrating in person, this virtual gathering was an amazing event,” said Maura Regan, President, Licensing International.

“Perhaps more than ever it was important to celebrate the incredible creativity and innovation of our industry. Seeing the very best work of this industry on display, alongside some of the dynamic executives who drive it, was a powerful reminder that, in the wake of uncertainty, the power of trusted brands and well-known licenses is more critical than ever before.”

The winners in the toy and children’s entertainment categroies were:

Best Licensed Product – Toys/Games/Novelties for Ages 0-8:
Pinkfong Baby Shark Song Puppets (WowWee)

Best Licensed Product – Toys/Games/Novelties for Ages 8+:
LEGO Stranger Things (LEGO)

Best Licensed Brand – Entertainment/Character Brand (Animated):
Peppa Pig (eOne/Hasbro)

Best Licensed Brand – Entertainment/Character Brand (Live Action):
Sesame Street (Sesame Workshop)

For the full list of winners, click here

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