YuMe Toys debuts latest Stranger Things collections

YuMe Toys has launched its second slate of Stranger Things products.

The new range includes Series 2 of YuMe’s Stranger Things Upside Down capsules, including new character designs like Vecna and updated ‘reveal’ features.

Elsewhere, YuMe’s DZNR plush brand is launching a range of 7.5” design-led collectibles, as well as a line of clip-on miniature DZNR plush.

“Based on the popularity and amazing sales of Series 1, we’ve focused Series 2 as a range which includes both design and production excellence,” said Gurdeep Bains, Global Creative Director at YuMe Toys.

“The new range of collectibles can be enjoyed and played with by the wide Stranger Things fanbase. Series 2 is testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts.”

YuMe’s Stranger Things range will be available at retail from October.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.