ZAG to debut inaugural toy lines at Spielwarenmesse next month

Animation studio ZAG will debut the first toy line from its ZAG Play toy division at next month’s Spielwarenmesse toy fair.

The range spans 10 categories across the company’s flagship brand, Miraculous – Tales of Ladybug and Cat Noir. This will be followed by products for ZAG’s Ghostforce series and the animated feature Melody.

Included in the line-up is the collectable Miraculous Miraball range. Inside the packaging, the Miraball first reveals a metal ball, inside of which is a Kwami plush that expands to become much larger than the ball it’s hidden in thanks to ultra-shrinkable memory foam plush.

Elsewhere in the range is the Miraculous Sprinkles ‘n’ Slimy activity collection, a Miraculous Kwami Mon Ami plush range and roleplay items like the T&S Paris Café Set and the T&S Macarons Stand.

“At ZAG we tell stories that feature modern fresh and relevant superheroes to inspire children to love themselves and to discover themselves through the story,” said ZAG founder Jeremy Zag.

“With the launch of these new toys, we aim to combine the proven play patterns of our wide fan base that link to our storylines and strive for a level of quality that will spark the imagination and inspire children’s ambition to master learning skills.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.