ZAG to debut inaugural toy lines at Spielwarenmesse next month

Animation studio ZAG will debut the first toy line from its ZAG Play toy division at next month’s Spielwarenmesse toy fair.

The range spans 10 categories across the company’s flagship brand, Miraculous – Tales of Ladybug and Cat Noir. This will be followed by products for ZAG’s Ghostforce series and the animated feature Melody.

Included in the line-up is the collectable Miraculous Miraball range. Inside the packaging, the Miraball first reveals a metal ball, inside of which is a Kwami plush that expands to become much larger than the ball it’s hidden in thanks to ultra-shrinkable memory foam plush.

Elsewhere in the range is the Miraculous Sprinkles ‘n’ Slimy activity collection, a Miraculous Kwami Mon Ami plush range and roleplay items like the T&S Paris Café Set and the T&S Macarons Stand.

“At ZAG we tell stories that feature modern fresh and relevant superheroes to inspire children to love themselves and to discover themselves through the story,” said ZAG founder Jeremy Zag.

“With the launch of these new toys, we aim to combine the proven play patterns of our wide fan base that link to our storylines and strive for a level of quality that will spark the imagination and inspire children’s ambition to master learning skills.”

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